All year long, I am training my children to not be greedy, to appreciate non-material things, to store their treasures in heaven not on earth, and to think if others first.
Come fall, our relatives begin asking them for birthday and christmas wish lists. My children have October and January birthdays.
It is frankly contrary to what I am trying to teach them the rest of the year. For a few months every fall and winter, they begin to be greedy and unhappy with what they have.